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Important
Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Mar 21, 2025 |
- | Sep 2025 |
Business value
You can easily gather extra information about your customers by creating any kind of question directly in the marketing form editor without needing to create new custom attributes for your lead or contact entity. For example, you can create fields to ask, “How did you hear about our products?” or create contest questions to increase your customer satisfaction and retention.
Feature details
- Use custom fields to capture extra or temporary information in marketing forms, such as questions you can use to personalize email communication or for more detailed orchestration.
- To use custom form fields, drag and drop them from the toolbox to the form canvas, then edit the label and properties.
- The form field answer is stored only as part of the form submission. You can access the value anytime without adding unnecessary data to your records.
Geographic areas
Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.
Language availability
Visit the Explore Feature Language report for information on this feature's availability.