Plan and prepare for Dynamics 365 Customer Insights - Data in 2025 release wave 2

Overview

Dynamics 365 Customer Insights - Data is an AI-powered customer data platform (CDP). It empowers organizations to unify data from different sources and gain a deep understanding of their customers. This unified Customer 360 view enables teams to act on insights at the right moment and deliver relevant, engaging experiences.

In today's fast-paced world, customers send signals across multiple channels and departments. Customer Insights - Data compiles, analyzes, and enriches this information using Microsoft's unique data assets. This capability enables seamless activation of insights across the Dynamics 365 and Power Platform ecosystem.

This release focuses on three key areas:

Copilots and agents: Businesses can now use Customer Insights - Data as a knowledge source for Microsoft Copilots and autonomous agents to get the most value from their customer data. They can access rich, unified customer profiles and act on them. Sales reps, service agents, and marketers can bring insights directly into their workflow. They can make faster decisions, personalize engagement, and build stronger customer relationships.

Personalized customer experiences: New features give you a deeper understanding of both individuals and their organizational context. With this understanding, teams can refine strategies based on behavioral signals and campaign performance. Enhanced integrations with platforms like Google Ads and Facebook Ads help organizations share insights across channels. You can deliver consistent, personalized experiences that boost engagement, conversion, and satisfaction.

Faster time to insights: With built-in Delta Lake support and seamless integration with Microsoft Fabric, Customer Insights - Data cuts down on data movement and speeds up insight generation by handling only incremental changes. You get faster, more accurate decisions based on a real-time, unified customer view.

Our goal is to empower your teams, copilots, and autonomous agents with timely, AI-powered insights from all your data sources. With these insights, they can engage more effectively, make informed decisions, and deliver exceptional, personalized experiences that drive business success.

For official product documentation and training for Dynamics 365 Customer Insights - Data, see: Product overview for Dynamics 365 Customer Insights - Data.

Updates to Dynamics 365 Customer Insights - Data 2025 release wave 2

Investment areas

Copilot and agents
Unlock the full potential of your data and boost your team's productivity by using the latest customer insights to power Copilot and autonomous agents. With AI, you can effortlessly analyze and explore your data, and get relevant insights to tailor the customer experience to each customer's unique needs and preferences.

Faster time to insights
Break down data silos and get a complete understanding of your customers with a unified view of data across your organization. Improve your business results in marketing, sales, and service.

Personalized customer experiences
Get a unified customer profile that contains the latest customer interactions so you can personalize each experience. When you respond to customer needs in the moments that matter, you increase the likelihood of conversion through better understanding and real-time capabilities.

To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for Dynamics 365 Customer Insights - Data below:

For application administrators

User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.

Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.

Get the most out of Customer Insights - Data