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| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Mar 27, 2025 |
- |
Jul 21, 2025 |
Business value
Ensuring marketing events are filled to capacity is crucial for success and return on investment. To encourage a high turnout for marketing events, enable waitlist registrations. This feature ensures spots are filled when registered attendees cancel.
By setting the capacity for events and sessions, prospective attendees are placed on a waitlist when events and sessions are full. Should a slot open, the system either automatically registers the individual next on the waitlist or lets you manually select the replacement from the pool of waitlist registrations. You can save time and easily manage waitlist-related communication with a new set of out-of-the-box triggers, allowing you to send personalized messaging to waitlisted attendees.
Feature details
Event capacity and waitlist registrations include the following features:
- Enable a waitlist for your events and sessions to maximize attendance.
- Easily review the list of waitlist registrations and build a waitlist segment for any further communication with interested attendees.
- Send relevant event and waitlist registration communication effortlessly with a new set of out-of-the-box triggers.
- Add an out-of-the-box cancellation button to your emails to let uninterested attendees release their spot.
Geographic areas
Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.
Language availability
Visit the Explore Feature Language report for information on this feature's availability.