Plan and prepare for Dynamics 365 Customer Insights - Data in 2025 release wave 1

Overview

Dynamics 365 Customer Insights - Data unifies customer data from various data sources and enriches it with Microsoft's unique data assets. It creates comprehensive unified profiles, AI-driven predictions, segments, and measures. With unmatched speed to insights, it enables a deep understanding of each customer by providing a holistic, up-to-date view. You can activate this data across channels, departments, and devices to deliver personalized customer experiences at every touchpoint.

In this release, we focus on three key areas:

Copilot and AI innovation: When you use customer insights through copilot chat interfaces in Dynamics 365 applications, your sales and service reps can easily personalize customer interactions. With Microsoft Copilot Studio, you can build autonomous agents, like the sales qualification agent, that make smarter decisions by using customer knowledge from various data sources unified in Customer Insights.

Personalized customer experiences: Use behavioral data from Dynamics 365 Customer Insights - Journeys to create segments, measures, and predictions. This data helps you increase targeting precision and personalization throughout the buyer journey.

Faster time to insights: Use Dynamics 365 Customer Insights to unify data from your Azure or Fabric lakehouse. This approach reduces the need to move or copy data from different systems. It also expands the sources and scenarios you can use with Customer Insights, so you get insights faster than ever.

The solution empowers your teams, copilots, and agents with the latest customer insights from all your data sources. With these insights, they can engage more effectively, make informed decisions, and deliver exceptional, personalized experiences that drive customer satisfaction and business success.

For official product documentation and training for Dynamics 365 Customer Insights - Data, see:

Product overview for Dynamics 365 Customer Insights - Data

Updates to Dynamics 365 Customer Insights - Data 2025 release wave 1

Investment areas

Faster time to insights
Break down data silos and get a complete understanding of your customers with a unified view of data across your organization. Improve your business results in marketing, sales, and service.

Personalized customer experiences
Get a unified customer profile that contains the latest customer interactions so you can personalize each experience. When you respond to customer needs in the moments that matter, you increase the likelihood of conversion through better understanding and real-time capabilities.

To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for Dynamics 365 Customer Insights - Data below:

For application administrators

User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.

Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.

Get the most out of Customer Insights - Data