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| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Users by admins, makers, or analysts | - | - | 
Mar 12, 2025 |
Business value
Audience members who move between stages of the customer lifecycle might need to repeat a lifecycle-specific state of the journey. For example, if a customer repeats a buying journey for a different product, they might reenter the dynamic segment conditions as they reenter the purchase funnel. As such, allow them to reenter a journey for the dynamic segment when they come back into it.
Feature details
When marketers design a one-time journey, they can now select a checkbox to let audience members go through the journey more than once if the audience member qualifies for the lifecycle state multiple times.
Before this feature, audience members who went through a one-time journey couldn't go through it again. Marketers want the option to let audience members repeat a journey if they qualify for its dynamic segment more than once. If a one-time journey specifies that a customer who completes a purchase receives an email receipt, the customer can go through that journey each time they make a new purchase. If, for example, the dynamic segment is based on a purchase completion, each time a customer qualifies for that segment, they can go through the journey again.
To enable this feature, go to Settings and turn on the feature switch for "Ongoing journey reentry." The checkbox appears when you select the radio button for an ongoing journey with a one-time audience.
Geographic areas
Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.
Language availability
Visit the Explore Feature Language report for information on this feature's availability.