Hi Elena Maloletenko,
The root cause is an Edition Mismatch that prevents any standard activation or key-change method from working.
Your system is currently running Windows EnterpriseS (specifically the LTSC or Long-Term Servicing Channel). This is a specialized, stripped-down corporate version of Windows designed for mission-critical systems (like ATMs or medical devices), not for general consumer use. The VOLUME_MAK channel confirms this was installed via a corporate Volume License, likely by the shop or technician who previously set up your PC, rather than a standard Retail channel.
You possess a digital license for Windows 11 Home/Pro, but your computer is running Windows 11 Enterprise LTSC. These are technically distinct operating systems. You cannot use a consumer Pro/Home license to activate the Enterprise LTSC edition. Furthermore, Microsoft restricts the LTSC edition from "downgrading" to Windows 11 Pro directly through the Settings menu; the system files required for the Pro features (like the Microsoft Store and standard apps) are physically missing from your current installation.
To utilize your legal license, you must replace the current Enterprise LTSC installation with the correct Windows 11 Pro edition. Because LTSC does not support a direct downgrade, you must perform a Clean Installation.
Backup Your Data: Copy all critical files to an external drive or cloud storage immediately. The installation process will wipe the C: drive.
Create Installation Media: On a working PC, go to the official Microsoft website and download the Windows 11 Media Creation Tool. Use it to create a bootable USB drive (at least 8GB).
Install Windows 11 Pro:
Insert the USB and boot from it (usually by pressing F12 or Del during startup to access the Boot Menu).
Follow the prompts. When asked for a product key, click __"I don't have a product key"__ (since you have a digital license).
On the edition selection screen, strictly select __Windows 11 Pro__.
Select "Custom: Install Windows only" and format your primary drive to ensure all traces of the Enterprise volume license are removed.
__Reactivate:__
Once Windows 11 Pro is installed, sign in with the __same Microsoft Account__ you used to purchase the upgrade.
Go to __Settings > System > Activation > Troubleshoot__.
Select __"I changed hardware on this device recently."__
Select your "Old" PC from the list to transfer the digital license to this new installation.
This is the only reliable way to align your installed software with your purchased license.
I hope you've found something useful here. If it helps you get more insight into the issue, it's appreciated to accept the answer. Should you have more questions, feel free to leave a message. Have a nice day!
VP