Conversion Pixels

Hello Robin,

Thank you for using our Microsoft Advertising Learn Q&A Platform! 

I'm sorry to learn about your conversion tracking challenges. To start troubleshooting the matter right away, I've sent you a private message asking for further details. Please share account specific details privately for your own security. We will be happy to help when possible.

I also recommend revising the below sections and help sources for further insights.

UET Tag Helper is a browser extension that validates the implementation of the Microsoft Advertising Universal Event Tracking (UET) tag—and the functionality of conversion goals—on any given webpage. It is available in Microsoft Edge and Google Chrome. To learn more about UET tags, see What is UET and how can it help me?

UET Tag Helper allows you to:

• Validate and troubleshoot UET tags. You can validate UET tags right in the browser instead of checking the tag status in Microsoft Advertising after a few hours. The UET Tag Helper icon tells you how many UET tags you have on a webpage and if they are working or not. If your tags are not working, the helper tells you what the issue is and what you can do to fix it.
• Test your conversion goals. Show UET Tag Helper which conversion you want to test and then navigate your website, and it will tell you what conversion events it records, what problems it encounters, and how to fix them.
• Test conversion goals and audiences with UET Tag Helper

FAQ: Universal Event Tracking

There could be several reasons why conversions may not match. Keep in mind that Microsoft Advertising doesn't expose conversion data to any third-party platform, and each system uses its own logic and goal setup to track conversions. Microsoft Advertising reports conversions on the date of the ad click, whereas some other reporting tools attribute them to the date of the conversion. As such, some level of discrepancies are expected.

Why do I see a discrepancy between Microsoft Advertising conversion counts and those from Google Analytics and Google Ads (or my own logs)?

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can begin the investigation on my end.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689