Hi Vlado,
In review of the document, the NativeData is defined as such:
"native data: The data that constitutes the state of an embedded object. The only entity that can create and process the data is the creating application."
Native data is the implementation-specific data needed by the creating application to embed the desired info on the target/container application, so the structure is determined by the implementer and their application.
Please let me know if you have any other questions or concerns.
Regards
Kristian S
Support Escalation Engineer
Microsoft Open Specifications