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Clean Room integration is a cutting-edge initiative by Microsoft Advertising, designed to empower enterprise customers with secure, privacy-compliant data collaboration capabilities. Developed in partnership with LiveRamp (formerly Habu Clean Room), this solution enables advertisers to seamlessly combine their first-party data with Microsoft’s proprietary signals, including Search and Audience impressions from MSAP, within a protected clean room environment.
By leveraging Spark SQL queries, advertisers and agencies can generate advanced cross-platform measurement reports and build custom audiences for activation via the MSAP Customer Match API. The clean room ensures that all data processing occurs in a privacy-safe context, with outputs delivered in aggregate to safeguard user-level information.
This integration supports a wide range of use cases, including audience insights, measurement, and audience activation.
| Interface | Description |
|---|---|
| Audience segments | This dataset identifies and categorizes users into Microsoft Advertising's audience segments, using hashed identifiers to preserve privacy while enabling audience targeting and analytics. |
| Exposure feed | This dataset provides granular, pseudonymized event-level data to support ad measurement and analysis in a privacy-compliant clean room environment. |
| Metadata | This dataset captures the structural elements of advertising campaigns within Microsoft Advertising, which is useful for mapping campaign strategy and performance over time. |